Wednesday, May 14, 2008

RTA 'Pinky' Ad

I just spent about 3 or 4 days straight working on my marketing group presentation. It was all on government advertising and whether it is effective or not. Then came the bit that Nita and I had to present on; ADF recruitment campaign Vs. RTA road safety campaign.

This was the commercial that we focused on in my part (the RTA bits). Hopefully if you watch it, you'll live up to the statistics of its effectiveness. 53% of the general public said that they'd speak up if they were in a car with someone speeding and 53% of young males surveyed said they'd speak up if they were in a car with someone speeding.

1 comment:

kkfc01 said...

did you know...
a man was caught speeding last year

in his defence, he claims to have seen the billboard ad for this campaign, and because of the pinky, he got pissed and pressed on the accelerator